Marketing and Promoting Literary Translations

Using Pilar Quintana’s The Bitch—which was longlisted for the National Book Award for Translated Literature—as a case study and expanding outward from there, the three panelists will provide concrete advice along with anecdotes about how marketing plans change when a book takes off. Overall, this panel will help you to understand what’s under your control, and what’s not, making everyone a better team player when it comes to promoting your projects.

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Participants

Lisa Dillman lives in Decatur, Georgia, where she translates Spanish-language fiction and teaches at Emory University. Some of her translations include Signs Preceding the End of the World (winner of the 2016 Best Translated Book Award); A Silent Fury and Ten Planets by Yuri Herrera; Such Small Hands and A Luminous Republic by Andrés Barba; The Touch System by Alejandra Costamagna; and The Bitch by Pilar Quintana. She is currently working on Pilar Quintana’s new novel Los abismos. Christine Swedowsky grew up in Germany and is now based in New York. She holds an MA in Publishing and has extensive Marketing and Sales experience in both US- and Europe-based publishing houses. Most recently, Christine was Director of International Marketing at Penguin Random House in New York, in charge of leading a team responsible for the global marketing strategy of the PRH list. She is interested in international expansion and global business development. In 2018, Christine joined World Editions as Head of the US entity, spearheading the company’s market entry into the US and Canada and driving international expansion.