Apr 5, 2023
Online
Write the World 2023: Social Media Branding and Marketing for Literary Translators
Social Media Branding and Marketing for Literary Translators
Social media can be a powerful and useful tool for literary translators to make ourselves and our work seen, particularly for emerging translators or those who are based in countries and regions away from the traditional hubs of Anglophone publishing.
Creating a social media account is easy, but the choice of platform(s) to start with can be daunting. Is one platform better than the others to help you achieve your goals? Who do we want to reach out to – editors, publishers, readers? What should we post and is there really a golden time or day for maximum engagement? Anton Hur, Matthew Sciarappa, Sawad Hussain and moderator Yuki Tejima will share their experience and know-how in this panel comprising literary translators, book bloggers and social media experts in publishing.
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Moderator
Yuki Tejima is a Japanese-to-English translator from Los Angeles, currently based in Tokyo. She is translating Hitomi Kanehara’s Unsocial Distance under the guidance of mentor David Boyd in the 2023 ALTA Emerging Translator Mentorship Program. Her translation of Risa Wataya’s latest work is also forthcoming this year.
Panelists
Matthew Sciarappa is a Marketing Associate and Social Media Manager at Alfred A. Knopf, an imprint of Penguin Random House, where he has coordinated campaigns for award-winning authors such as Orhan Pamuk, Sandra Cisneros, and Cormac McCarthy. He runs self-titled Booktube and Bookstagram channels and currently resides in Brooklyn.
Sawad Hussain is a translator from Arabic. She is a judge for the Palestine Book Awards and the 2023 National Translation Award. Her most recent translations include Black Foam by Haji Jaber (Amazon Crossing) and What Have You Left Behind by Bushra al-Maqtari (Fitzcarraldo Editions). Her website is: https://sawadhussain.com